Executives are responsible for the overall performance (profit and loss) of Collaborative Adventures LLCs. In addition, they are charged with the identification and evaluation of new opportunities for expanding the overall business products. Subsequently, when a decision is made to move in a new strategic direction, they are responsible for helping to design, develop and execute the relevant vision.
Operations people are responsible for organizing the operation of all business products to maximize efficiency. They must identify and address operational needs and problems in a timely fashion. In addition, they are responsible for ensuring that all of the general operating requirements for all business products are available in a timely manner. Generally, this would include the myriad of services required to build and maintain a business on the Internet.
Financial people have financial and controller responsibilities for Collaborative Adventures LLC and each of its business products. They oversee planning and accounting policies. They prepare budgets and financial projections, as well as, provide the regulatory, operational, and statistical information necessary to satisfy both internal and external reporting requirements. They perform financial analysis and address financial problems. They ensure that the company’s assets are adequately safeguarded from losses.
Development people are responsible for the overall design (function and visual appeal) of our business products. They work closely with the Marketing people to insure that we have product plans that meet the needs of our users. And, they also work closely with the Technology people in order to ensure that our system can integrate all advertising and content in a manner that provides the users with a great user experience.
Technology people are responsible for executing the overall technological direction of our business products. This would include the design, development and implementation of all websites. The user-friendly formats should allow every user to perform their responsibilities and tasks in the most efficient and effective manner, regardless of whether they are readers, advertisers, partners, affiliates or employees. The challenge is to provide every user, internal and external, with a “fantastic user experience”, so that each one looks forward to returning to our websites.
Marketing people are responsible for handling the image (of our brands) and sales message of our business products. This is accomplished through diverse forms of promotion that include various channels of advertising and public relations. When possible, they establish alliances that can strengthen our position in the marketplace.
Sales people are responsible for managing the sales strategy and sales functions for our business products. They set sales expectations and deliver results.